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Having experience working with Fortune 500 companies has provided an extensive background for creating and optimizing business operations of eCommerce organizations. All solutions are developed with one ennovation Marketing core principle in mind – ‘Building scalable and sustainable operational models’.
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First ennovation Marketing develops a shipping process from A to Z. If you are already shipping we review and optimize your current operations. It is vital your ‘pick-pack-ship’ process is extremely efficient and completely scalable. In other words as your business increases the logistical system that has been architected should be able to easily support additional orders.
- Working relationships with all three major couriers (USPS, FedEx, UPS)
- Assistance in establishing accounts
- Rate negotiation
- Project manage courier integrations
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Unfortunately a big part of retail sales is dealing with reverse logistics, also known as returns. Limiting the number of returns begins with the information that the customer sees and can find on the website. ennovation Marketing will create or verify all essential information is included on the website including product information, the return policy, and Frequently Asked Questions (FAQ).
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Since customer service is often the only direct contact your organization has with your customers, it is essential they are well trained, well informed, and representing your company positively. There is also an opportunity to get genuine feedback from customers and address issues you may never knew existed. Time will be spent training your customer service team and listening to the customer comments.
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All eCommerce organizations have to be aware of the potential for credit card fraud. Measures will be put in place to minimize credit card fraud and employees trained what to look for to detect potential fraudulent orders.
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There are many different emails that should be sent after a particular customer action. These emails include order confirmation emails, shipment confirmation emails, and password reminder. These emails should give customers the necessary information to help avoid customers contacting customer service, but can also be used as promotional devices. ennovation Marketing creates emails to ensure they contain all essential information and are customized for your organization.
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While your organization will be responsible for creating the new products and taking/uploading photos, best practices will be implemented for the process of adding new products, creating product information, product page URL’s, and images.
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In every box shipped, especially for retail orders, there needs to be a packing slip or return label. ennovation Marketing creates packing slips and develops methods to print them systemically.