shoezoo.com is a discount shoe and footwear website that
specializes in popular name brand shoes including Nike, Vans,
Converse, Adidas, Toms and more.
Success Story
Working with shoezoo.com since before the website launch, ennovation Marketing was instrumental in growing their sales from zero into a multimillion dollar business, earning them a coveted spot on Inc.com’s 5000 list of Fastest Growing
Companies ranking #103 overall and #6 in the retail sector! While the annual growth rate for ecommerce sales is around 15%, we helped grow shoezoo.com’s business over 250%! Providing a full services offering we have worked with the client on website design, logo design, custom faceted navigation model, online strategy, and online operations. We have run extremely successful and profitable SEO campaigns, Google Shopping optimization, and Amazon and eBay custom integrations and optimization leading to millions of visitors and sales.
Services Performed
- Website Design and Navigation Optimization
- Full Search Engine Optimization (SEO) Campaign
- User Experience Optimization
- Online Strategy and Best Practices
- Online Marketing/Promotions/Public Relations
- Enhanced Functionality Implementation
- Faceted Navigation Implementation
- Logo Design and Brand Management
- Google Shopping/Amazon/eBay Automation
- Email Marketing
- Paid Advertising/Google Adwords
- Social Media Marketing
Achievements
- Built website from launch into a multimillion dollar business
- Boosted sales from zero to 400+ orders/day
- Over 250% year-over-year growth
- Built custom integration on Magento shopping cart for Amazon and eBay marketplaces
- #1 Google placement for competitive keyword terms: nike discount, cheap basketball shoes, cheap shoes for men
- 1st page ranking on Google for competitive keyword terms: discount shoes, cheap shoes
About PropertyRoom.com
PropertyRoom.com, ranked number 274 on the Internet Retailer Top 500 list, is a online auction website where unclaimed items from more than 1,000 police departments and other vendors are auctioned. Most auctions start at $1 and feature items such as jewelry, artwork, vehicles, and electronics.
Success Story
PropertyRoom.com needed an interim Vice-President of ecommerce and Digital Marketing while they searched for a local full-time candidate. PropertyRoom.com took advantage of our staff augmentation services relying ennovation Marketing to develop, strategize, and oversee all digital marketing activities including email marketing, social media marketing, SEO, and the website’s User Experience (UX). Following our normal process, ennovation Marketing first conducted an initial audit on the current digital and marketing programs and analytics and metrics, then performed interviews with the company leadership and a segment of clients. Next, to understand the business from top to bottom, we completed brand immersion and research before quickly and efficiently designing programs, campaigns, and designs that would meet business objectives and requirements.
Services Performed
- Search Engine Optimization (SEO)
- Information Architecture (IA)
- User Experience (UX) Optimization
- Digital and ecommerce Strategy
- Customer Acquisition Strategy
- Owned, Earned, and Paid Media Strategies
- Email Marketing
- Web Design
- Fully Integrated Digital Marketing Campaign Creation, Development, and Execution
- Web Analytics Setup and Reporting
Achievements
- 15% increase in conversions
- 8x ROI on fully integrated digital marketing campaigns
- 50% decrease in Customer Acquisition Cost (CAC) and
- Eight (8) average Google SERP position increase on targeted organic keywords